Design a Restaurant logo

A good logo design for restaurants is image-centric. We’re talking hand-drawn chef’s knives, steaming bowls, sparkling silverware, and other quintessential illustrations and icons unmistakable of the restaurant scene. You can use bold wordmarks with strong graphic elements for fast food logos and delivery-focused brands. And if you’re in the fine dining market, circular or badge-type formats are your definite go-tos.

Regardless of which format you design your restaurant logo in, you must test how it looks at the delivery-app thumbnail size. After all, that’s the first place new customers encounter your brand in the real world.

Successful food logos pop with lively colors, not dull ones. If you’ve got a family restaurant or run a casual dining experience, warm yellows and cream tones offer comfort and generosity. If it’s logo for fast food you’re after, you’ll have better results with fiery, blazing reds and oranges (they’re appetite-stimulating powerhouses!). Into health-conscious, sustainable dining? Go for earthy neutrals and deep greens!

You can play with almost any color, except blue! After all, you don’t want to suppress the appetite of your prospective diners, no matter how deliciously Michelin-worthy your dish is.

Restaurant logo typefaces must tell diners about the experience. Want your diners to think crisp tablecloths and romantic candle lights? Flourishing scripts can do that. If your restaurant is more of a loud yet fun dining room, a chunky, uppercase sans-serif would do the trick. You can also go hand-drawn custom letterings if you want to suggest a kind of personal touch to your food.

Always pair your chosen typeface with design elements that share its visual energy. So, mixing a casual script font with a strong geometric icon would be like pairing grilled fish with chocolate.