Design a Letters logo

Know the secret to a fantastic lettermark logo? It’s negative space hiding a secondary meaning inside the letterform’s white space. It works well on a 2 letter logo. Containment matters, too. Does it sit freely (logo feels more modern and flexible) or is it enclosed in a geometric shape (logo feels more formal and institutional)? What does your brand say?

Letter logos go places that full wordmarks can’t. You can emboss them on stationery, pressed into leather goods, or watermarked into documents. If it does these things, your letter logo earns a thumbs up.

An intuitive letter logo maker allows color customization because it knows that palettes carry more weight than in logos with supporting imagery. Want to shout luxury? Go deep gold on black. If it’s boutique and approachable you want to convey, pick coral on cream. What’s clear is that the color is part of the logo’s meaning, not only a means of decorating it. 

The strongest letter logo holds its identity in a single flat color. You might want to ask whether your custom letterform is doing enough of the work if it still needs embellishment to feel “complete.”

You’re not choosing a font for readability. Instead, you’re choosing a typeface for your 3 letter logo because three glyphs will represent your entire brand (what more on a single letter logo?). So, consider how a serif breaks, the rhythm of a stroke, the tension between thick and thin, and the shape of the counter. Choosing letter logo typefaces is like choosing a sculptor’s material.

Got the budget? You might want to consider custom letterforms. Even modest modifications to a commercial typeface can turn a generic initial into a genuinely proprietary monogram mark that no one else can claim.