Design a School logo

A school crest is one of the most iconic, most trusted logo formats for educational institutions because they’re excellent in conveying institutional authority and academic heritage. They can also convey community belonging in a single structured frame. If your school is relatively new, you can use clean geometric symbols or bold typography instead to communicate ambition and modernity without having to worry about tradition.  

Your academy logo must be reproducible on all school-related materials, including uniforms, certificates, records, and even digital platforms. Hence, it should hold its clarity at every size in every context without compromise. 

Generations of students come to associate a specific shade of navy or deep green with their entire school experience. So, be mindful of your color choices in your school logo design. Want to project academic authority and trustworthiness? Go navy and royal blue. If growth, nature, and community are what you want to convey, pick deep greens. For high school logos, go high-contrast.

Once you’ve chosen your school color, commit to it, and it will stick for decades. Choose them as if they’ll outlast everyone currently on your staff. That’s the real magic behind colors in educational logos.

You can consider one of two school logo ideas when thinking about your logo’s typography. Are you communicating tradition? Then go for classic serifs, like Garamond and Trajan, to help your community associate institutional weight and scholarship with your school. Or are you for clarity, like if your school is new or offers alternative learning models? Then pick sans-serifs to convey approachability and contemporary confidence. 

Always consider the smallest possible format your logo will regularly encounter (like a school blazer badge). Logogenie’s school logo maker can help you test your logo’s scalability to ensure it looks great at any size.