Bring your ideas to life with our logo maker

You know the saying “less is more”? Well, this saying is no exception when it comes to your logo design! You want to keep it as simple as possible and avoid too much clutter with complicated shapes and elements. Your logo is the first thing that your clients see, so It needs to be easily memorised. Make sure that your colours, fonts and the design layout are correctly balanced so that your logo is easily recognisable.

Your logo has to be just as easy to spot on a passing vehicle in the street, on a shop front or on T-shirts and other branded products. Bottom line: keep it simple and don’t miss an opportunity attract a potential customer.

Anyone would agreed that colours are what make good logos stand out. The more your colours pop, the more people will notice you. But there is a caveat: you’ve got to make sure you’re using colours that work well with your industry. Before you start going crazy with colours, make sure you do your research on which ones work best for you.

Make sure you get the contrast right, especially with the texts so that they can easily be read. Keep the number of colours to a minimum. Ideally, you want to be using anywhere between 2–3 shades of colour in your logo layout, max!

A lot of people overlook the importance of fonts when it comes to designing logos. The thing is, they’re actually just as important as the rest of the elements in your logo design. They’ve got to be stylish and readable from a distance. The choice is endless, which make it a little tricky to find the right ones... But just like colours, you have to make sure that the fonts you’re using suit your industry. Start by researching what fonts work best for you.

Take your time and experiment with different combinations. Our rule of thumb: use bold fonts rather than thinner ones for your company name and a different one altogether; for example if you’ve got a tagline.

There are so many different things that your logo can go on. It’s important to anticipate this and make your logo design as versatile as possible. You might want to have a more horizontal version for your website header, or use just your logo icon on stickers for product packaging.

Whatever the use, you’re going to need multiple versions of your logo. Hence, it’s important to have a simple and clean logo that you can easily adapt to any type of format. So before jumping into your own logo design, have a good think about the types of products you’ll be using it for.