If there’s one name that constantly reigns as the best in its category, Amazon it is. This marketplace is our go-to for wellness products, groceries, and even TV shows! It’s the brand millions of consumers trust. Did you know that it ships 1.6 million packages daily? We can virtually (and literally) buy anything we need here, too. Thanks to the Amazon logo, which has built brand awareness and r...
Have you ever noticed how some app icons just scream “click me!” while others surprisingly fade into the background (and vanish from your memory)? That’s no accident! Your app icon is the digital handshake between your brand and potential users. It must be eye-catching, recognizable, and downright irresistible! Creating the perfect app icon isn’t just about resizing your logo to fit your...
A favorite icon (favicon), what is it? See that icon up there when you visit a web page or website. That small icon? Yes, that’s a favicon right there. You’ll find them displayed on the “tab” at the top of a web browser (e.g., Google Chrome, Apple Safari), typically 16x16 pixels in size, representing a website/web page. You’ll also find favicons on mobile home screens, a browser's ...
QR codes are everywhere! We see them on billboards, product packaging, menus, and virtually any modern item (yes, even shopping signage). But if you want yours to stand out and scream your brand, adding a logo is the way to go. In this guide, we will walk you through how to create a QR code with your logo and the best online tools to make it happen. Let’s dive in! The Magic of QR Codes: What Are They? Quick...
Stay connected and nurture relationships with customers, employees, or subscribers with impactful and meaningful email newsletters that can highlight new products and services, sales promotions and offers, and company news. However, you’ll need compelling, visually striking newsletters with the right graphics to increase your email open rate, such as email signatures, logos, etc. The open rate i...
Welcome back, logo fans and lovers! If you’re here, there’s a good chance you breezed through Part 1 of our 4-part series tangoing with the first 7 letters of the English alphabet, from Alluring A’s to Genius G’s, where we dissected the art (and science) of turning simple letters into brand powerhouses. In this article, we will continue with our alphabet adventure, diving into those c...
Your business logo is the face of your brand; there is no doubt about this. It appears on all your marketing platforms—website, social media channels, newsletters, etc. Thus, creating an easily recognizable and memorable logo is a must, non-negotiable. If you’re a startup looking to design a logo, it’s wise to understand the top logo trends and ideas in 2025 to get a glimpse of the changing...
“Marketing is a battle of perceptions, not products.” - a published study at Research Gate revealed. Understanding the meaning behind colors will help you make one of the most crucial decisions in logo design. Choosing and applying the right color palette plays a significant role in building your brand identity and influencing consumer perception of your brand. Your logo color choice adds depth ...
What do Facebook, Adobe, Pinterest, Airbnb, and Beats have in common? Besides being the best in their respective fields, these brands only have letters as logos (of course, with a few design tweaks). They have simple yet very memorable and instantly recognizable logos, making them stand out in highly competitive markets. Unsurprisingly, letter logos grew in popularity in 2024 and will continue to become the go-to ...
A business tool is a technological tool or software designed and created to help entrepreneurs and organizations streamline operations and empower them to stay competitive. These tools make businesses productive, keep them connected with customers, and ensure efficiency. Small business tools also allow businesses to remain in control - and on top of everything. Let’s dive in as we introduce the most es...
So, you want to build a social media audience? Aspiring to join the ranks of top dollar-earning influencers, leveraging their millions of followers to generate a passive income that sets them for life? Awesome! Whether you’re promoting your side hustle, launching a new brand, or simply trying to be the next internet sensation, we’ve got you covered. Building your social media audience shouldn&rsq...
Designing a responsive logo is crucial for any business, from a small startup to a large corporation, and everything starts with a solid understanding of one’s brand, including its story. All brands have a story. Unfortunately, not all stories leave a lasting impression. It’s more than just a marketing tool for communicating your vision – it’s your business’s heart and soul. Your stor...
