In what format should I create my logo?

  Building a memorable brand isn’t accomplished overnight. Look at Adidas. Before it came to be the global brand we recognize today, it had humble beginnings and a colorful story. Adidas evolved, so did its logos (yes, more than one). And if you ever wonder how it changed over time, check out this article. Let’s find out how the logo has evolved since the first one (and how Adidas rose to fame an...

Have you ever seen a logo that looks sharp but leaves you wondering what the brand actually “does?” A logo slogan can be helpful. Slogans (straplines or logo taglines) add clarity and personality (and a little extra punch) to logos. However, not every logo needs one. Sometimes a tagline just muddles the message or crowds the design. If you’re crafting a brand identity or redesigning your logo, y...

Logos are compelling branding tools. Think of the Amazon logo. They build awareness, showcase your company’s personality, and make your brand memorable. But today, we’ll focus on the timeless, clean, and concise lettermark logos and the world's top 10 most recognizable lettermark logos (Chanel, IBM, and NASA included). Let’s get started. What Is a Lettermark Logo? First, let&r...

Imagine cruising down a suburban street, coffee in hand, and suddenly a van zips past covered in a leafy green logo that demands attention. A well-thought-out, beautifully crafted landscaping logo can be a real stunner. It's more than decoration. It's a visual handshake with every potential client on the block. It doesn’t matter if you’re a one-person garden whizz or a full-blown team of t...